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Level 6 of the #KobeSystem is about recognizing the beast within, even if you already feel that you’re the best at what you do. At this level Kobe poses the question, “Are you a different animal, and the same beast?” It’s enough to make even Kanye “The Best” West ask, “What the Fawk does that mean Kobe Bryant?” Press play and allow Kobe to explain it.


Looks like Vanessa wasn’t with him when he was speaking in the gym, either! Continue on for levels 1-5 of hilarious ad campaign, the #KobeSystem.

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