In celebration of Crown Royal Black’s partnership with Big Boi, cameras went behind the scenes to document the Atlanta rapper during his tour in Europe. The clip is all about capturing moments of his life and career that showcase his definition of “The Crown Life.”
The short film lets audiences into Big Boi’s life as he performed at Glastonbury in England and at the Hove Festival in Norway, as well as a day off in Budapest, Hungary. This is hilarious especially when Big Boi’s luggage is lost and he has to visit the local stores to go shopping. “The money like Monoply money man,” said Big Boi. “We just spent $50-thousand on some draws, jeans and T-shirts.”
Check out the video below.