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Steve Stoute recently appeared on NBC’s Morning Joe to discuss Hip-Hop culture’s “tanning effect,” which he elaborates on in his book The Tanning of America. During the piece, Stoute referenced a moment at Jay-Z‘s Carnegie Hall concert where the crowd sang the Notorious B.I.G.‘s “Juicy” in unison as Hov held the mic into the crowd. Here is the surreal moment (spotted at Rap Radar) that Mr. Stoute spoke of.

In the words of B.I.G. “whoever thought that Hip-Hop would take it this far?” This was an awesome moment that provides an indication of how far society has come.


Photo: YouTube