What do GQ Magazine’s Glenn O’Brien, aka writer the The Sartorialist column, and Odd Future’s Tyler, The Creator have in common? A love for OG streetwear brand Supreme, of course. The rapper/producer and GQ’s “Style Guy” discussed their mutual appreciation of Supreme’s gear.
“Visual aesthetic is important to me,” says Tyler of Supreme. “I take video directing and designing album art and sh-t like that very serious, and they do, too. So that’s one thing I like from them, the way they design certain things—not too much, not too little.”
O’Brien also bigged up the brand’s select collaborations. “There are so many. Christopher Wool. I like the Richard Prince bunny skull, I like the Larry Clark board,” he said. “They’re all equally good to me. Peter Saville, the great art director who worked with Joy Division. I was really close with this guy Shawn Mortensen, an L.A. photographer, and he put me in a Supreme lookbook. He went to live with the Zapatistas, the revolutionaries in Mexico, and they did all these shirts with pictures of the Zapatistas on it. That was great.”
Despite the influence Tyler has when rocking gear, like being in Supreme’s look book, he doesn’t consider himself a fashion dude. “I’m not into fashion, but I like design,” he said. “I wear the same shoes every day. These same pants. I’ve been wearing this Supreme hat for a month. The only thing that changes everyday is my shirt and my jacket. I just wear regular T-shirts, truthfully, but I do like button-ups or crazy prints and designs—colorful shirts and sh-t. It’s either that or a regular white shirt.”
Supreme makes those, too. Watch video from the photo shoot below and photos in the gallery.
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Photo: Robert Maxwell for GQ
