EDITORIAL: Hip-Hop @ 50_HHW_January 2023
HipHopWired Featured Video
Rock The Bells

Source: Johnny Nunez / Getty

The Rock The Bells Festival this year is getting more jam-packed with Hip-Hop’s greatest, as Run DMC and The Roots are now added to the lineup.

On Monday (July 17th), the festival announced the addition of the iconic group from Hollis, Queens, and the dynamic Hip-Hop band out of Philadelphia to the lineup. The Roots will back up LL Cool J and DJ Z-Trip during his set, akin to how they collaborated at the Grammy Awards earlier this year.

For Run DMC, their inclusion on the lineup brings them back to their home borough in celebration of the culture through the festival founded by fellow borough native LL Cool J. They also will be headliners at the “Hip Hop 50” concert event at Yankee Stadium on August 11th, considered to be their final show. The stellar lineup also features Rakim, Queen Latifah, Monie Love, De La Soul, MC Lyte, Yo-Yo, Redman & Method Man, Roxanne Shante’, Big Daddy Kane, Cold Crush Brothers, MC She Rock, Salt-N-Pepa and other special guests.

The news comes on the heels of Brooklyn’s own Boot Camp Clik announcing a partnership with Rock The Bells, led off by the group’s new single and video “Wotcha Call Strength”. It’s the first release by the collective in 16 years, done in honor of Hip-Hop’s 50th anniversary. There will also be an exclusive merch drop at the festival, and Boot Camp Clik will also be on the lineup of performers at Forest Hills Stadium in Queens on August 5th.

“In honor and celebration of Hip Hop 50, we felt that the BCC’s catalog of work, contributions, and legacy needed to be recognized properly,” Duck Down Records CEO Drew “Dru-Ha” Friedman said in a statement. “It’s too easy to sit back and say the Hip Hop community should verify you and painstaking to go out and have to remind people with words, so we felt there was no better way to make a statement than to drop a new record with all the original members (RIP to Sean Price).”