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Lupe Fiasco deconstructs the power of the word “b***h” in the new video for his latest single, “B***h Bad.” Splitting the video into three acts and verses, Wasulu talks most importantly about the power that the word has over youth and especially young women. Lupe trades in his rebel gear for a sharp suit in a video set in the 1950s complete with vintage graphics and an old time microphone.

As with most Lupe songs, you should do more than just watch. Listen up closely as Lu’s message is loud and clear. Lupe Fiasco’s new album, Food & Liquor 2: The Great American Rap Album Pt. 1, hits record stores and iTunes on September 25th. Hit the jump and check out the new video.


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