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When Jimmy Iovine and Dr. Dre are in the building debuting new products, it’s a safe bet it’s a big deal. Beats By Dre and its storied music execs, and founders,  held a press conference at the Beats Store in NYC’s SoHo neighborhood to present a few new products including a new pair of Beats Executive headphones and the Beats Pill, a portable wireless speaker. 

The Beats Pill, which Iovine said was “just what the doctor” ordered aims to be a revolutionary way to listen to audio on the go. Retailing for $199, the Beats Pill feature Bluetooth compatibility a four speaker Beats system and a rechargeable lithium ion battery that provides seven (7) hours of playback.

The new Beats Executive headphones feature a soft leather headband which includes hand stitching, brushed aluminum and boasts Active Noise Cancellation (ANC) performance and offers full phone functionality. Like its name implies, with its mature looks it aims to attract first class flyers and retails for $299.

Also introduced were ‘urBeats’ earphones that come in three colors (Black, White and Gunmetal) and purport to not slip out of your ears.

Check out photos of the new products, and of Dr. Dre and Jimmy Iovine, in the gallery.


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Photos: Beats By Dre, aqua

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