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MC Hammer helped put Oakland, Calif. on the map, and now will make his love for the Bay Area city where he’s from, official by becoming its tourism spokesperson, reports All HipHop.

Under his new gig, the 50-year-old will participate in a new marketing campaign titled “Oakland. To know it is to love it,” where he will showcase the changes that the city has undergone over the last quarter of a  century

My admiration, love and understanding of what the culture of Oakland is, is from experience. I’ve been here 50 years,” he said. Our city is one of the greatest cities to ever rise up and stand up.”

A native of East Oakland Hammer once worked as a “bat boy” for the Oakland A’s and has always shown pride for his city. Earlier in the week he spoke at an “Occupy Oakland” protest, of which he has previously attended. Whether he’s dabbling in the socio-political issues that have landed the city in the national news spotlight, or merely brining attention to the area based on his status alone, Hammer wants the word to know that Oakland has a lot to offer. “For everything that you could ever say negatively about Oakland, I can give 10 positives,” he says.

For more information on Oakland’s new campaign visit


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Photo: YouTube