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You know you’re living the life when you have your own soda flavor. Such is the case with NBA superstar LeBron James, who just launched his Sprite 6 Mix by LeBron James beverage.

As previously reported, Sprite 6 Mix is King James’ custom Sprite that incorporates cherry and orange flavors. To celebrate, James first held a launch event at his UNKNWN ports lifestyle store at the Aventura Mall in Aventura, Fla. Afterwards, it was off to the launch party at SL Miami.

Spotted in the club were movie director Michael Bay (Transformers), supermodel Nina Agdal, Cleveland Browns safety Donte Whitner, Miami Heat point guard Norris Cole and more.

Check out photos from the festivities in the gallery.

Photo: Aaron Davidson/Getty Images for Sprite

Photo: Aaron Davidson/Getty Images for Sprite

Photos: Photo by Aaron Davidson/Getty Images for Sprite, World Red Eye

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