Sprite

Spotify in partnership with Sprite is looking to reboot its original video content, and the company hopes its newest Hip-Hop inspired series The Break will lead that charge.

Since the 90’s Sprite has signed on top Hip-Hop personalities to market their iconic green cans. For summer 2018 the sparkling beverage is teaming up with some new blood.

On Saturday night (August 29), the Sprite Corner celebrated one last night at 188 Bowery Street in New York City with an intimate concert featuring rising crooner Jordan Bratton, TDE’s resident southerner Isaiah Rashad, and legendary rhymesayer Nas (the latter two were featured in Sprite’s “Obey Your Thirst” campaign).

Today marks the premiere of the second episode of The FADER and Sprite’s Obey Your Thirst collaborative documentary series focuses on the legendary Nas. The Queensbridge veteran shares how he was driven to succeed as a Hip-Hop artist while sharing advice to the up and comers as only an OG can.

Sprite premiered its new spot to promote its “Obey Your Verse” Lyrical collection, which features Nas and Drake lyrics on their bottles and cans, just prior to tonight’s (June 14) NBA Finals game. 

Sprite is one of the Hip-Hop culture’s most earliest supporters so it’s only right that continue to carry on tradition with their product placement. For summer 2015, they’re honoring old and new school classic quotables with their “Obey Your Verse” Lyrical Collection. For the limited collection’s first edition, they’re lacing cans with the poetic justice […]

LeBron James continues to expand on his ongoing partnership with Sprite with his exclusive Sprite 6 Mix flavor. The beverage company and 24-hour convenience store chain 7-Eleven announced on Thursday the introduction of the Sprite 6 Mix by LeBron James Slurpee flavor.

LeBron James might be in the midst of chasing down a third NBA championship with the Miami Heat, but he’s also looking to inspire folks outside the realm of basketball as well. Partnering with beverage company Sprite, King James has announced the #ChangeTheGame contest that will award one of four creative finalists a chance at […]

You know you’re living the life when you have your own soda flavor. Such is the case with NBA superstar LeBron James, who just launched his Sprite 6 Mix by LeBron James beverage.

LeBron James has finally trumped Michael Jordan. Unlike Air Jordan who only endorsed beverages, the two-time NBA champion has collaborated with Sprite to create his own flavor, Sprite 6 Mix by LeBron James. 

Nobody wants to be a sell-out in Hip-Hop. It’s almost a dirty word that can be a death blow if it sticks to you. However, there are times you have just got to get that paper. There are those rare occasions where big time companies tap a rapper for access to their “brand” and the […]