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“I’m Kan, the Louis Vuitton Don, bought my mom a purse, now she’s Louis Vuitton Mom.” -Kanye West (“Last Call'”)

Having partnered with big name companies in the past, and helping put brands on the map just by a mention of their name (or an appearance at their events) his anti-brand mini-speeches are steeped in irony. At a moment where the things he once rapped about having are now the very things he stands against, one can’t help but wonder if he’s being a hypocrite, or has finally become self-aware and recognizes the position he plays in the game of entertainment. But at what point does he have to take responsibility for how he’s helped to hydrate the bloodthirsty brand monsters of which he speaks?

 

See more images of Mr. West and some of his favorite brands below.

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