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Looks like the blowback from Rick Ross’ controversial lyrics has come back to hit him where it really hurts, his pockets. Reebok has reportedly dropped Rozay as a spokesman.

Reports TMZ:

Rick Ross just learned a hard lesson about r@pe and money … you embrace one, you lose the other … because he was just DUMPED by Reebok.

As TMZ previously reported … Ross has taken a ton of heat for his song, U.O.E.N.O … in which he happily sings, “Put Molly [Ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.” Translation — date rape.

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

Reebok goes on: “While we do not believe that Rick Ross condones s-xual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Reebok received pressure to dump Rozay particularly from Ultra Violet, a women’s rights organization. Last week, Ultra Violet held a protest at the Reebok store in NYC.

Just today, Rocko dropped a new version of “U.O.E.N.O.” without a Rick Ross verse. About a month ago, Rozay appeared in Reebok commercial for its “Live White Hot” campaign.

Did Reebok do the right thing in relieving the Bawse of his duties? Let us know what you think in the comments.

Photo: Reebok