News

Now that Shaq and "The Answer" are going to be the driving force behind Reebok's NBA division, don't be surprised if you see more players in the NBA rocking some "Shaqnosis" or "Question Mids" in different colorways out on the hardwood floor this season or next.

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Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today (Jan. 10) announced that it has partnered with Allen Iverson to further develop his brand.

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Concepts & Reebok collaborate to remix Allen Iverson's Question Mid "Draft Class" with some pretty loud colors.

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Reebok has been dropping some overlooked heat as of late. The brand continues to remix some of its more popular silhouettes such as Allen Iverson’s “Question” signature kicks.

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The Cardi B and Reebok collaboration has been going strong for quite some time now and next month a new capsule collection will drop to keep that bond strong and that paper flowing in.

Sneakers

One of Allen Iverson‘s best  and more beloved takes on his signature sneaker is coming back. The Reebok Question Mid in the “Blue Toe” colorway is on the schedule.

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The Reebok and Cardi B collaborative marriage continues to flourish as the two are set to drop a new collection that’s bound to be a hit with Cardi B’s hardcore fans.

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Reebok's been pulling out all the stops in efforts to get the brand more attention from retro-ing classic silhouettes like the Shaqnosis sneakers to combining it with Damian Lillard's line and created the "Damenosis." 

Sneakers

Reebok is keeping it classic to start off 2022. The brand has launched a new Life is Not a Spectator Sport campaign starring Allen Iverson. 

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2022 is already showing promise for streetwear culture. BAPE and Reebok are teasing a Spring Summer 2022 collaboration.

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The apparel will be available in both children and adult sizes going from 2XS all the way up to 4XL for the heavy set fans who want to support their "Bodak Yellow" hero.

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Shaq ended up buying a gang of Reeboks and Adidas for some kids he invited to the famed boutique in the A and dropped a modest $947 on 9 pairs of kicks and a few sneaker accessories to keep them clean.