The family of Emmett Till says they plan to put pressure on the many sponsors of rapper Lil Wayne, namely his high profile endorsement deal with Mountain Dew. After the New Orleans rapper referenced the deceased teen in a verse on an unreleased remix of Future’s “Karate Chop” single, the Till family is dissatisfied with Weezy’s response to the offensive lyric.
AllHipHop.com got an exclusive quote from the Till family regarding their new course of action, which was sparked largely by Wayne’s inaction and lack of response to the controversy. This latest move comes after the Till family released a video three weeks ago lambasting Wayne even further.
Since, the rapper has not apologized, the Till family have told AllHipHop.com exclusively that they intend to pressure Lil Wayne’s sponsors, namely Mountain Dew.
Shortly, the Till Family are expected to make offensive moves forward to further address Wayne and Mountain Dew, a product of PepsiCo. A similar tactic by women’s group UltraViolet resulted in Reebok dropping Rick Ross from their campaign.
Although Epic Records pulled the remix off the airwaves and apologized on Wayne’s behalf, the estate of Emmett Till still aim to hit the Young Money honcho in the pockets in a bid to get his attention.
Emmettt Till was murdered in 1955 after reportedly whistling at a White woman, thus sparking a new charge in the fight for civil rights for African-Americans.
Check out the Till family’s video below.
Photo: Sarah Glenn/Getty Images