Pepsi officials will meet today (May 8) with Emmett Till’s family along with civil rights activist Rev. Al Sharpton. The beverage company has suffered a pair of recent media blows after controversies involving Lil Wayne and Tyler, The Creator became part of the national conversation.
Lil Wayne’s apology for his Emmett Till lyric wasn’t enough to save his endorsement deal with PepsiCo’s Mountain Dew. The company has officially dropped the rapper.
Odd Future’s longtime manager Christian Clancy has responded to the controversy surrounding OFWGKTA’s frontman Tyler, the Creator and his Mountain Dew commercial that many perceived to be racist. Clancy’s main argument is that Tyler’s “delivery may not be for everyone.”
Mountain Dew has been dabbling in the world of music and youth culture over the years after partnering with Lil Wayne and rising star Joey BadA$$. The beverage company has decided to jump into the digital lifestyle arena after announcing earlier today (April 30) a partnership with Complex Media to launch the new Green Label […]
The family of Emmett Till says they plan to put pressure on the many sponsors of rapper Lil Wayne, namely his high profile endorsement deal with Mountain Dew. After the New Orleans rapper referenced the deceased teen in a verse on an unreleased remix of Future’s “Karate Chop” single, the Till family is dissatisfied with […]
Despite having not released an album since 2011, Tyler, The Creator has been quietly defecating on a lot of rappers with his extracurricular activities for quite some time. Check off his Loiter Squad show on Adult Swim and his OFWGKTA apparel as examples. ,The Odd Future frontman attains yet another grimace inducing achievement after directing a commercial […]
Lil Wayne‘s new ad for Mountain Dew and the DEWeezy campaign makes the rappers success so easy, that a caveman can do it. “Why just be a rapper when you can skate? Why have one platinum album when you can have five,” Wayne asks.
Joey Bad@$$ of Cinematic Music Group has signed a deal with Mountain Dew’s Green Label Sounds. The rising rapper out of Brooklyn, New York has been on the lips and ears of many Hip-Hop heads for a better part of the year.
In a partnership with Mountain Dew and Glu Agency, Lil Wayne proudly unveiled his long planned Trukstop skate park today in New Orleans’ 9th Ward. Paul “P-Rod” Rodriguez, Theotis Beasley, and other professional skateboarders came out to support the Grammy-winning MC’s vision, which occupies a building that survived the 2005 Hurricane Katrina floods.
Lil Wayne and Mountain Dew are expanding their reach after announcing earlier today (August 1st) that they have struck up a new partnership with STOKED, an action sports youth development agency based in New York and Los Angeles. Serving as the next phase for the New Orleans rap star’s “DEWeezy” campaign alongside the soft drink […]
Back in March, Lil Wayne announced his partnership with Mountain Dew to created the DEWeezy ad/marketing campaign. Then at South By Southwest, more details were revealed, including a concert and futures plans to sponsor a skate parks, including one in Lil Tunechi’s hometown. More details are now being revealed about the DEWeezy campaign with the […]
The first commercial clip in Lil Wayne and Mountain Dew’s much discussed partnership has arrived. The DEWeezy ad campaign’s 30 second spot is called “This Is How We DEW: Anthem” and features Dale Earnhardt Jr., Mac Miller, Paul Rodriguez Jr. and other X-Games types doing what they do. The commercial’s soundtrack is Tunechi’s “Right Above It” from his […]
The Blueprint Group—the management super-company formed by the combination of Gee Roberson’s Hip Hop Since 1978 and Cortez Bryant’s Bryant Management—has formally announced a partnership between Lil Wayne and Mountain Dew. Full details of the DEWeezy ad campaign will be announced at this year’s SXSW Festival in Austin, Texas. “We are excited to partner Lil Wayne’s […]
Detroit wordsmith Danny Brown accused a member of the South African group Die Antwoord of sexual assault during a recent…
One of Los Angeles Lakers' superstar LeBron James' most sought-after kicks will finally be available to the public.
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