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The infamous malt beverage is trending on Twitter after The Boston Beer Company and PepsiCo announced its new HARD MTN DEW lineup of high-power alcoholic beverages.

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LeBron James is not just shutting up and dribbling anytime soon. The future Hall-of-Famer has secured another bag.

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Game Of Thrones fans are most certainly counting down the days until the final season of the hit HBO show makes its debut. As part of Mountain Dew’s hilarious “A Can Has No Name” campaign, Migos, Joel Embiid, and many other stars remix GoT‘s theme song in epic fashion.

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Pepsi officials will meet today (May 8) with Emmett Till’s family along with civil rights activist Rev. Al Sharpton. The beverage company has suffered a pair of recent media blows after controversies involving Lil Wayne and Tyler, The Creator became part of the national conversation.

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Lil Wayne’s apology for his Emmett Till lyric wasn’t enough to save his endorsement deal with PepsiCo’s Mountain Dew. The company has officially dropped the rapper.

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Odd Future’s longtime manager Christian Clancy has responded to the controversy surrounding OFWGKTA’s frontman Tyler, the Creator and his Mountain Dew commercial that many perceived to be racist. Clancy’s main argument is that Tyler’s “delivery may not be for everyone.”

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Mountain Dew has been dabbling in the world of music and youth culture over the years after partnering with Lil Wayne and rising star Joey BadA$$. The beverage company has decided to jump into the digital lifestyle arena after announcing earlier today (April 30) a partnership with Complex Media to launch the new Green Label […]

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The family of Emmett Till says they plan to put pressure on the many sponsors of rapper Lil Wayne, namely his high profile endorsement deal with Mountain Dew. After the New Orleans rapper referenced the deceased teen in a verse on an unreleased remix of Future’s “Karate Chop” single, the Till family is dissatisfied with […]

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Despite having not released an album since 2011, Tyler, The Creator has been quietly defecating on a lot of rappers with his extracurricular activities for quite some time. Check off his Loiter Squad show on Adult Swim and his OFWGKTA apparel as examples. ,The Odd Future frontman attains yet another grimace inducing achievement after directing a commercial […]

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Lil Wayne‘s new ad for Mountain Dew and the DEWeezy campaign makes the rappers success so easy, that a caveman can do it. “Why just be a rapper when you can skate? Why have one platinum album when you can have five,” Wayne asks. 

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Joey Bad@$$ of Cinematic Music Group has signed a deal with Mountain Dew’s Green Label Sounds. The rising rapper out of Brooklyn, New York has been on the lips and ears of many Hip-Hop heads for a better part of the year.

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In a partnership with Mountain Dew and Glu Agency, Lil Wayne proudly unveiled his long planned Trukstop skate park today in New Orleans’ 9th Ward. Paul “P-Rod” Rodriguez, Theotis Beasley, and other professional skateboarders came out to support the Grammy-winning MC’s vision, which occupies a building that survived the 2005 Hurricane Katrina floods.