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Pusha T has a new album, My Name Is My Name, dropping this summer, but music isn’t the G.O.O.D. Music rapper’s only endeavor. The Clipse member and Play Cloths founder just opened a new boutique in Norfolk, Va. 

On June 8, 2013, rapper and Virginia native Pusha T hosted a grand opening for his second store, Crème. The G.O.O.D music artist was joined by Stylist/Reality Star, Emily B, Celebrity Stylist Daver Campbell, designer and model Declicia Cordon, as well as a host of friends, family and supporters.

“As the hip-hip representer for Norfolk, I feel it is essential to bring notable fashions to my city.” – Pusha T

The upscale urban store carries such brands as Play Cloths, Comme des Garcons, Original Fake, Nike, Pyrex, Marcelo Burlon, Asics, En Noir, MCM, Adidas, Versace, Hood By Air, New Balance, Medicom, Reebok, APC, Just Don, Stampd LA, and Saucony.

Crème is located at 321 W21st Street, Norfolk, VA 23517. The store is open to consumers during the hours of 11am-7pm. One can shop the store at and follow its twitter and instagram: creme321.

Also in the house was Push A Ton’s brother Malice. Check out photos of the new spot in the gallery.

[H/T Karen Civil]

Photos: Play Cloths

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