NBA basketball is no doubt an internationally loved sport. adidas Basketball recently sent some elite point guards to tour China for it Quick & Fast tour while Derrick Rose is currently on the D Rose Tour hitting up various countries in Europe.
The players made new fans thanks to exclusive events, meet and greets, in store events and more.
John Wall (Washington Wizards), Ricky Rubio (Minnesota Timberwolves), Jrue Holiday (New Orleans Hornets), Damian Lillard (Portland Trail Blazers) and Mike Conley (Memphis Grizzlies) visited Beijing, Shanghai, Xi’an, Guangzhou and Dongguan to show Chinese fans the game changing Crazyquick and adizero Crazy Light 3 basketball shoes. During the tour, adidas recruited the quickest and fastest players in China through contests and social media to participate against the NBA standouts in speed challenges and games.
Meanwhile, Derrick Rose of the Chicago Bulls visited the adidas World Headquarters in Herzogenaurach, Germany on July 5 to kick-off the European leg of the D Rose Tour. The NBA superstar toured the headquarters, met with executives, and played employees in basketball and ping-pong competitions. Derrick traveled to Milan, Italy on July 6 and 7 where he surprised players at a local court and met fans a 3-on-3 basketball tournament, Foot Locker store and NBA 3X event.
The tour continues through July 15 with stops in Belgrade, Serbia; Zagreb, Croatia; London, England; Paris, France and Madrid, Spain. The Asia tour is September 4-16 and includes visits to Tokyo, Japan; Manila, Philippines and Beijing, Wuhan, Shenzhen and Hangzhou, China. The tour will culminate with a late September event in Chicago, where Derrick will connect with fans in his hometown before beginning the NBA season.
Check out photos of the players spreading the gospel of basketball overseas in the gallery.
Photo: adidas Basketball