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Ordinarily, hearing Snoop Lion mentioned in the same breath as “The Good Good” would bring his favorite pastime to mind. But today, the west coast rapper and online retailer Overstock add a new connotation to the term with the announcement of their brand partnership.

“The Good Good” doubles as the name of the ad campaign and Snoop’s most recent Reincarnated single. The commercial features the legendary MC alongside his wife Shante and three kids — his daughter Cori an his sons Cordell and Corde.

In addition to Snoop’s appearance in the television spot, the rapper has a special place on the Overstock website called the “SnooperMarket.” There consumers will have an opportunity to purchase a list of products curated by the Long Beach native and his family.

The business venture promises exclusive Snoop Lion products in the future. Head over to Overstock.com to see what both parties have to offer. See the 32-second visual below.

Photo: YouTube

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