Snoop Dogg reverts back to his Rastafarian moniker, Snoop Lion, in the visual for “Tired Of Running.” The track appears on the legendary MC’s latest LP, Reincarnated.

Last month, Snoop Lion and online retailer Overstock revealed their brand partnership via a commercial that featured the Reincarnated track, “Good Good.” Today, we discover that the West Coast legend actually shot a visual for the song.

Ordinarily, hearing Snoop Lion mentioned in the same breath as “The Good Good” would bring his favorite pastime to mind. But today, the west coast rapper and online retailer Overstock add a new connotation to the term with the announcement of their brand partnership.

Rapper and fashion brand collaborations have become commonplace in Hip-Hop culture. The latest of which banded Snoop Lion and A Bathing Ape (a.k.a BAPE) together to create a capsule collection inspired by the legendary MC’s new found, Rastafarian lifestyle.

Snoop Lion has done a great job communicating the themes from his Reincarnated album in visual form. This remains consistent in his latest effort, “Torn Apart,” featuring Rita Ora.

Snoop Lion went full-fledged Reggae on his latest release, Reincarnated. If you felt his transformation was a little too drastic, don’t count on anything changing soon. The legendary Los Angeles native returns today with more Caribbean influenced tunes on a new project called Ashtrays and Heartbreaks: The Mixtape.

Fans are entitled to their feelings on Snoop Dogg’s reggae transformation into Snoop Lion. On the same token, you can’t deny that his resulting album, Reincarnated, featured a few quality records. Today, the Long Beach rapper debuts a visual for a standout track titled “Ashtrays and Heartbreaks” — an unlikely collab with Miley Cyrus.

To help prove he wasn’t playing any games, Snoop Lion, and VICE Films, created the Reincarnated documentary, which follows his spiritual journey to Rastafarianism in Jamaica. With the Long Beach rapper turn Reggae artist’s album of the same name in stores, you can now watch the accompanying doc online. 

Many people struggle to live life with no regrets. Fret not if this applies to you, for Snoop Lion cares if nobody else cares and proves such on a Reincarnated leftover, aptly titled “No Regrets.”

Fans witnessed legendary MC Snoop Dogg undergo a transformation over the past few months, as he embraced and embodied the rasta lifestyle under a new moniker, Snoop Lion. His journey, both personally and musically, is fully encompassed in the gangster rapper’s two-part project Reincarnated, of which the musical portion is due in stores on April […]

In case you were wondering, Snoop Dogg is taking this transformation to Snoop Lion thing very seriously. The latest single from the Long Beach rapper turned reggae artists forthcoming new album, Reincarnated, is “Ashtrays and Heatbreak,” featuring actress/singer Miley Cyrus.

Snoop Lion does what more rappers should, as he uses his star power for a greater purpose on a introspective track titled “No Guns Allowed.” The West Coast legend first previewed the latest leak from Reincarnated featuring his daughter Cori B and Drake last week, and today we receive a thought provoking visual to accompany the […]