The iconic Polo Bear sweater is back. We first heard that Polo Ralph Lauren would be dropping new versions of their cherished knit sweaters back in November 2012. Closer to a year later than most would have hoped for, you will be able to cop a new “Bring It Back” Polo Bear sweater tomorrow (Friday, September 27).
When Ralph Lauren announced its “Bring It Back” program as part of its Ralph Lauren Vintage launch last year, the label allowed fans to vote on which Polo Bear mascots would adorn a limited-edition sweater. The Polo Bear was a collectible Steiff teddy bear decked out in a Ralph Lauren rig, given to the designer as a birthday present during the company’s early years.
Lauren thought the bear was so cool that he made them available to customers. Eventually, he got the idea to put it on sweaters, and in 1991 the Polo Bear sweater debuted in the line. Since then, they’ve become one of the company’s most popular (albeit unofficial) mascots.
Longtime ‘Lo heads may feel a ways since this could ruin the costs of their pieces from the 90’s. But hey, what’s wrong with cats getting access to gear that might fall apart if they turn around too fast?
Word is pieces that snuck on racks early have already been snatched up. That said, good hunting. Oh yeah, each sweater is $295 at RLVintage.com.. Check out pics of the new Polo Bear sweater in the gallery.
Photos: Polo Ralph Lauren