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Flavor Flav may be known for sporting the gaudiest of clocks to ever grace Hip-Hop but multicultural brand, FLüD had other ideas when it came to honoring the legendary group, Public Enemy.

Known for their watches that combine sleekness and sport which attracts the fancy of celebrities such Dwyane Wade and Kendrick Lamar, the new Fall ’13 ensemble embodies the bold and rebellious nature adjacent to the PE’s sounds. Dig a little deeper with the official press release.

Fight the Power: For the upcoming Fall 2013 release, FLuD has teamed up with the most iconic hip hop group of all time, Public Enemy. Utilizing one of our staple pieces, The Big Ben, we have combined the FLuD aesthetic with Public Enemy’s internationally recognized “Sniper Sight” logo. The dark gunmetal case and dial, combined with the logo is bound to draw attention to your wrist and as always, comes fully equipped with our signature interchangeable steel mesh, leather, and silicone bands. The oversized 48MM watch boasts stainless steel bezel and case, subsecond dial at the 3 o’clock position, 3 fully interchangeable straps, and is water resistant to 3 ATMs. Perfect for mixing and matching with anything in any scenario, the Big Ben is guaranteed to be a watch classic.

To complete the collection, a t-shirt highlighted with lyrics from the groundbreaking number, “Bring the Noise” and snapback hat with the band’s insignia were also released. If you’re looking to be a rebel without a pause, visit the Flüd site to get geared up and hit the gallery to see all new PE products.

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