Kanye West has rapped Givency down our throats all throughout the past year but The Queen of Voodoo Soul, the incomparable Erykah Badu is really living the life.

Italian fashion designer Riccardo Tisci is world renown and he spotted Ms. Badu’s marketability for the fashion line a mile away. She has now been named the new face of their ad campaigns from now until whenever, reports Style.

“Erykah, she’s an icon—come on!” Tisci said by phone from Paris. “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”

Tisci had known Badu slightly but had never worked with her. Still, he said, he’d had her image in the back of his mind when he was designing the Spring 2014 collection, a mash-up of African and Japanese influences. “She’s one of the most stylish women I’ve met in my life,” he said. “She’s got such a good sense of proportion, of colors.”

The luxurious French collection started to recognize their accessibility with more urban outfit since Kanye started attending their shows last year.

Ms. Badu should fit right in. Hit the galleria to see pics of their upcoming spring 2014 line and the type of threads you can expect to see girls that are trying to emulate Baduizm in.

Photo: Givenchy

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