Dr. Dre and Jimmy Iovine’s new Beats Music launched today and it’s already swallowing their competitors alive.

According to Beats Music’s website, MOG Music and the BMS will become one big happy family sooner than later.

Beats Electronics purchased the eight-year-old company in 2012 and this upcoming May, plan to shut them down to clear the lane for their new operation.

Reports USA TODAY:

Responding to questions for a USA TODAY review of the Beats Music service, the company said that MOG subscribers would be transferred over to Beats Music in the next 90 days and that MOG would be phased out in the coming months.

MOG founder and CEO David Hyman said at the time that “Beats is a company as obsessed with sound quality as we are, and we share a common goal of creating a more premium sound experience and emotional connection with music in the digital era. … Time will tell exactly how we integrate our products and services.”

The FAQ on the Beats Music website also signifies MOG’s fetal position.

The MOG service will remain live until April 15, after which it will be shut down, and MOG will stop accepting shortly after Beats Music goes live. Monthly billing will cease on March 15, and all yearly subscriptions will be refunded on a prorated basis. Our goal is to convert as many MOG subscribers to Beats Music as possible. As part of that effort, all existing MOG subscribers will be offered a one-month free trial of Beats Music, which will be made available starting March 15.

The Beats Music app launched on iTunes this morning, January 21 and has already been privy to positive reviews. Hit the next page to see the what used to be of the MOG.

Photo: Jeffrey Mayer/WireImage, MOG

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