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Ebro Darden has stepped down from his longtime position as Program Director of New York City radio station Hot 97. Also a radio personality, he will remain on the air and continue as PD until his replacement is found.

It’s no coincidence that this move was made as a new VH1 reality series called This Is Hot 97 is set to begin airing at the end of the month. On Twitter, Darden confirmed that he had to make a choice between being on the show, which goes behind the scenes of Hot 97, and running the station’s programming.

A Twiter user asked Darden why and there was a job posting for his gig and he provided insight. “yea man… Can’t do everything forever. Gotta choose… Creative or Corporate… Which one u pick?, tweeted Darden. “They was like so wait, u got mornings and now TV? How u gone do spread sheets, conference calls & meetings…? Pick Ebro…”

The “they” Darden is referring to are his superiors at Emmis Communications, Hot 97’s owners.

All Access reports that an official statement was also released: “”Fortunately, I have had tremendous success doing both on-air and PD roles, and EMMIS let me choose where I would be happiest.  Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate.  See you all at 5a tomorrow.”

The first episode of This Is Hot 97 airs Monday, March 31 at 10:30pm ET on VH1. Check out the latest extended trailer below.

Photo: VH1