The news was announced at the coffee chain’s annual meeting in Seattle on Wednesday, Reuters reports. Winfrey and Starbucks CEO Howard Schultz clinked tea cup after sharing news of the pairing. For Starbucks, the union is quite the coup as it stands to remain atop of the major coffee house food chain. Keeping true with Winfrey’s philanthropic spirit, the sales of the tea will also benefit young people.
More from Reuters:
The world’s biggest coffee chain is looking to tea as a way to keep expanding its sales as competition grows in the coffee market.
Starbucks said Winfrey developed the tea with Teavana’s leading teaologist Naoko Tsunoda. It is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.
For each Teavana Oprah Chai product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.
For those looking for the Oprah Winfrey Chai Tea, the selection will be available in Starbucks and Teavana stores in the United States and Canada on April 29.
Photo: Brian To/WENN