Despite being unable to hold a technological conversation in 2014 without mentioning a product with an “i” in the front, Apple has relinquished its title as the world’s top company.
To make matters worse (for them) their defeat has come at the hands of their arch-nemesis: Google.
Via MSN Money:
Google saw a 40 percent year-on-year increase and is now worth to $159 billion, putting it atop Brown Optimor’s annual BrandZ list of the 100 most-valuable global brands, commissioned by WPP. The study calculates brand value by looking at its potential and current buyers alongside financial data.
“Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars,” Millward Brown Optimor managing director Nick Cooper said in a statement.
Apple was knocked from the top after a three-year reign, after its brand’s value fell 20 percent to $148 billion. The report said a perception that the Silicon Valley giant no longer redefines technology for its customers, as evidenced by a lack of new product launches, was behind the dip.
Apple is planning to release their highly anticipated iPhone 6 at the end of summer, so it will be interesting to see if the new device can turn the tides for them yet again.