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The good folks at EA Sports pulled out the big guns for their Madden 15 marketing campaign. With a week to go before the video game arrives at retailers, a lengthy promo video starring Kevin Hart and actor Dave Franco has released.

The Think Like A Man star plays an antagonist that gamers know all too well–the pompous, “I can’t be defeated,” opponent. But in typical fashion, Hart takes his trolling to astronomical levels. For context, he slaps Franco in the face and keys his car in one fell swoop. And that’s just the tip of the iceberg.

NFL athletes Colin Kaepernick, LeSean McCoy, Dez Bryant and Von Miller, as well as NBA star Damian Lillard and Harley Morenstein from Epic Meal Time all play a part in the over-the-top story. 

Madden NFL 15 releases on August 26. Peep the vid below.

Photo: YouTube