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Apple has been very busy this week. In between unveiling the iPhone 6, Apple Watch and killing off the iPod Classic, there have been plenty of chatter amongst tech heads.

Through a sly (and arguably sneaky) marketing ploy, the fruitful company inserted the new U2 album, Songs of Innoncence into every Apple device containing iTunes.

A safe assumption–especially for a musical savvy company like Apple–is everyone likes free music. Well, The Joshua Tree was a mighty long time ago and the denizens of this technological generation were none too pleased with having a band their parents listened to “force-fed down their throats.”

Flip through the gallery to see the hilarious backfire Apple and U2 are painfully being subjected to.

Photos: Sergio Torrisi/WENN, Twitter

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