The oft-controversial Urban Outfitters inexplicably decided to commemorate the Ohio National Guard Kent State Shootings of 1970 and no one thought it was cute.
Their official website unveiled a limited quantity sweatshirt (only one) with bloodstains and faux bullet holes and immediately caused an uproar across social media.
As with all things controversial, the company tweeted an apology, that only fanned the flames of heated Americans.
Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.
Check out some of the metaphors and outrage the social media universe has spawned in the wake of the Urban Outfitters short-lived clothing line. Don’t be surprised if the move leads to their complete undoing.
—
Photos: UrbanOutfitters.com, Twitter.
