HipHopWired Featured Video

PRhyme, a combination of producer/rapper combo DJ Premier and Royce Da 5’9”, are readying a full-length self-titled album, from which they deliver a visual for the hard-hitting track “U Looz.”

The duo released a sneak preview of the clip when they announced that the project was forthcoming a few weeks ago. Premo and Royce get into the proceedings after briefly explaining what PRhyme (pronounced “prime”) is. Naturally the masters of beat and rhymes travel to a record shop to kick their message in the video for the grimace-inspiring tune.

Premier and Royce recently revealed the PRhyme tracklist, which features Common, Jay Electronica, ScHoolboy Q, Slaughterhouse, Killer Mike, Mac Miller, and Dwele. The body of work releases December 9, though fans can pre-order it here.


Photo: YouTube