Muhammad Ali, 34 years removed from boxing, remains the most enigmatic figure in sports history. The legend is now officially an athlete on sports apparel brand Under Armour’s roster.
The Baltimore-based company revealed their multi-year sponsorship deal with Ali, who’s 73-years-old, on Wednesday (Feb. 18) during an announcement of their upcoming “lifestyle apparel” line.
The terms of the contractual agreement are unclear, though it’s been revealed that Under Arm campaigns bearing the fighter’s likeness will air as early as next month.
Ali joins a list famed athletes on Under Armour’s roster, including Tom Brady, Stephen Curry, and Cam Newton.