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Every respectable employee knows to be mindful of smelling like lunch around their co-workers but Burger King is actually enforcing the idea onto the public in Japan.

The fast food giant is offering a test run of Whopper cologne to the Japanese public in hopes to…well we actually don’t even know.

Via Fox News:

For hamburger aficionados who can’t get enough of it, Burger King has an answer: a grilled burger-scented fragrance.

Burger King said Friday that the limited “Whopper” grilled beef burger-scented cologne will be sold only one day on April 1, and only in Japan.

Sounds too good to be true? But it’s not an April Fools’ Day joke. The date marks the “Whopper” burger day for the company.

The limited “Flame Grilled” fragrance can be purchased at 5,000 yen ($40) per purchase of the burger that comes with flame-grilled beef. There will be only 1,000 of them.

Burger King said it hoped the scent would also seduce new grill-beef burger fans.

Terrible ideas get made everyday and this appears to be yet another one.

What is the over/under that PETA will protest this marketing ploy?

Photo: Burger King Japan

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