Only a potentially monumental business move like purchasing TIDAL can make Jay Z not only tweet but give a rare interview.
Billboard was privy enough to get the exclusively and they so meticulously grilled Mr. Shawn Carter about his revamped music streaming service.
Here are some choice excerpts:
So, Tidal launches today. Creatively, what do you hope happens, beginning tomorrow?
Artists come here and start making songs 18 minutes long, or whatever. I know this is going to sound crazy, but maybe they start attempting to make a “Like a Rolling Stone,” you know, a song that doesn’t have a recognizable hook, but is still considered one of the greatest songs of all time, the freedom that this platform will allow art to flourish here. And we’re encouraging people to put it in any format they like. It doesn’t have to be three minutes and 30 seconds. What if it’s a minute and 17, what if it’s 11; you know, just break format. What if it’s just four minutes of just music and then you start rapping?
What’s been the response from the labels?
I think the labels were a bit suspicious that we were creating a record company. It’s not a record company; if anything, it’s a record store. I have a record company. I don’t want another label. I’m happy with what I’m doing. But some were suspicious. We had talks, like, “Man, you guys also ought to bless this talent. We want you to be involved in this thing as well.” Again, we’re not even against other streaming companies. We want everyone to do well. We just want to carve out our section and let our voice be heard.
So yeah, I think there is a bit of paranoia in the beginning and there may still be, and I think we’ll work through that because it will be a very difficult thing for a label to tell artists when they’re streaming their music everywhere else that they won’t stream it on an artist-owned platform. I don’t see how any label can stand in front of anyone and justify that.
You have a long-standing relationship with Jimmy Iovine. Have you been in contact with him since the news has started trickling out?
Yeah, of course. My thing with Jimmy is, “Listen, Jimmy; you’re Jimmy Iovine, and you’re Apple, and truthfully, you’re great. You guys are going to do great things with Beats, but … you know, I don’t have to lose in order for you guys to win, and let’s just remember that.” Again, I’m not angry. I actually told him, “Yo, you should be helping me. This is for the artist. These are people that you supported your whole life. You know, this is good.”
Read the rest of the Jay Z TIDAL interview over at Billboard.