Stance just scored in a major. The brand and the NBA announced today (April 27) a multiyear deal that will see it be the league’s official on court sock beginning with the 2015-2016 season.
Also, splash brother Klay Thompson of the Golden State Warriors has signed on as an official brand ambassador.
“Joining the Stance family as one of their NBA ambassadors is an exciting opportunity,” said Thompson—who joins spokesman like Dwyane Wade and Chandler Parsons—via a press release. “Stance has found a creative way to make socks a fashion statement, and their unique designs make it fun to show off my personality both on and off the court. Along with the artistic style of the socks, the comfort and performance is extremely high-level.”
The Stance NBA Collection is set to feature it Triniti Technology, which features anatomical cushioning, targeted compression and moisture wicking. The new socks will debut at the 2015 NBA Draft Combine in May and will be worn by players in the in the 2015 Samsung NBA Summer League come July.
Check out photos of Stance’s NBA collection in the following pages.