Fetty Wap’s incredible 2015 has culminated with both a No. 1 album atop the Billboard 200 and a handful of hit singles that made him privy to Chart history. It all started with his bare-bones visual for “Trap Queen,” which has since amassed more than 262 million views.
Such a feat is considering an anomaly in a music industry that is extremely competitive but YouTube’s trends manager, Kevin Alloca may have the answer. The tenured head of the company’s Culture & Trends department knows a thing or two about the special amount of magic that make videos go viral and he and his team have constructed an infographic to show how Fetty Wap was able to pull it off.
With more than 3,800 “Trap Queen” covers, remixes and lyric videos floating around the site, Fetty Wap’s hit has generated more than 775 million views. He also was the summer’s most searched artist on Google.
Take a look at a comprehensive breakdown below.
Google Trends 2015
Top 10 Music artists in top searches on Google from the U.S. between Memorial Day and Labor Day
Fetty Wap – “Trap Queen”
Taylor Swift – “Bad Blood”
OMI – “Cheerleader”
The Weeknd – “The Hills”
Rachel Platten – “Fight Song”
Bruno Mars – “Uptown Funk”
David Guetta – “Hey Mama”
T-Wayne – “Nasty Freestyle”
Ed Sheeran – “Photograph
Jessie J – “Flashlight”
Google Play 2015
Top 10 streamed songs on Google Play Music from the U.S. between Memorial Day and Labor Day
Wiz Khalifa – “See You Again” (feat. Charlie Puth)
Fetty Wap – “Trap Queen”
The Weeknd – “Earned It (Fifty Shades Of Grey)” (From The Fifty Shades Of Grey Soundtrack)
WALK THE MOON – “Shut Up and Dance”
Ed Sheeran – “Thinking Out Loud”
Flo Rida – “GDFR” (feat. Sage The Gemini & Lookas)
OMI – “Cheerleader” (Felix Jaehn Remix Radio Edit)
Skrillex & Diplo – “Where Are Ü Now” (with Justin Bieber)
The Weeknd – “Can’t Feel My Face”
The Weeknd – “The Hills”
YouTube 2015
Top 10 streamed songs, including official video and claimed versions, from the U.S. between Memorial Day and Labor Day and is made of combined views from the US from both official music videos and fan uploads.
Silento – “Watch Me (Whip / Nae Nae)”
Fetty Wap – “Trap Queen”
Wiz Khalifa – “See You Again” (feat. Charlie Puth) – Universal Pictures Film Music
Taylor Swift – “Bad Blood”
OMI – “Cheerleader” – Felix Jaehn Remix Radio Edit
The Weeknd – “The Hills”
Mark Ronson – “Uptown Funk” ft. Bruno Mars
T-Wayne – “Nasty Freestyle”
Omarion – “Post To Be” (feat. Chris Brown & Jhene Aiko)
Fetty Wap – “My Way” (feat. Monty)
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Photos: YouTube / Fetty Wap
