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After tomorrow, Ty Dolla $ign will have the whole world screaming “Free TC” with the release of his studio debut album. And his longtime clothing supplier Popular Demand is here to help.

The two Hip-Hop forces recently unveiled Popular Demand’s first-ever billboard campaign to promote the Free TC release (in stores tomorrow, November 13) as well as the hit single, “Blasé.” In the pictorial, Taylor Gang’s second-in-command is seen draped by Bangin Candy models Jessica Cribbon, Dylan Fitzpatrick, and Natalie Wolf, which is remarkable in the sense that it was met with rejection a whopping five times before it got approved on Hollywood’s southbound intersection of Highland Ave and Franklin Ave.

“To be able to put out our first billboard campaign with a friend and incredible talent like Ty Dolla $ign is an amazing opportunity for an independent brand like ours. This was a true collaboration,” Popular Demand Founder & CEO, Blake Ricciardi proudly stated in the press release.

Check out Ty$’s Popular Demand’s Free TC billboard down below and hit the flip to see the exclusive behind-the-scenes footage shot by production company Times10 on the next page.

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Photo: Popular Demand

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