HipHopWired Featured Video

James Harden has added another cushy sponsorship to his resume. The Houston Rockets’ high scoring guard has been named Stance’s first Punk & Poet brand ambassador for socks and underwear.

“I’ve been a fan of Stance for as long as I’ve known about them,” said Harden via a press relased. “I’m excited to officially kick this thing off.”

Harden will release a signature line of Stance socks, along with Stance underwear—a new venture for the fast-growing company, too.  

It seems like Stance underwear will help keep the funk at bay thanks a Butter Blend fabric that’s being touted as super soft and “nourishing” to the skin since it’s made from milk protein.

Stance is the official on court sock of the NBA. Harden joins a roster that already includes Klay Thompson and Allen Iverson, amongst others.

Photo: Stance

1 2Next page »