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During last night’s Thursday Night Football contest between the Green Bay Packers and the Detroit Lions, it was announced by the NFL that Coldplay will perform at Super Bowl 50. The British rock band will take over the entertainment duties for the highly-anticipated Pepsi Super Bowl 50 Halftime Show.

More from the NFL:

Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced today during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.

This announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL’s On the Fifty campaign — honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists. For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.

Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.

Starting next month, a mini-series leading up the February 7 Super Bowl performance kicks off on January 11, 2016. The “Pepsi Present: The Super Bowl Halftime Show Show” will air on Pepsi.com and will be a behind-the-scenes extravaganza for fans who wish to see what it takes to build the stage for the epic Coldplay performance.

Coldplay has just released their seventh album, A Head Full Of Dreams, via iTunes today.

Check out Coldplay’s trailer for the Pepsi Super Bowl 50 Halftime Show performance below.

Photo: Screen Cap/YouTube/Pepsi.com

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