During last night’s Thursday Night Football contest between the Green Bay Packers and the Detroit Lions, it was announced by the NFL that Coldplay will perform at Super Bowl 50. The British rock band will take over the entertainment duties for the highly-anticipated Pepsi Super Bowl 50 Halftime Show.
On Friday, September 25, 2015, more than 3,000 appreciative Hip-Hop fans packed Orlando, Florida’s Hard Rock Live to take part in the Pepsi MBA Live: The Florida Salute concert.
Pepsi plans to unite fans with unique artist experiences via its just announced “Out of the Blue” music platform. To kick of its first phase, Jhené Aiko will serve as Pepsi’s “Out of the Blue Correspondent,” generating excitement for the new venture via interviews, behind the scenes looks at special events and social media.
The wait is finally over. Beyoncé’s full-length “Grown Woman” release has hit the ‘Net. Bey Hive rejoice, we won’t judge you.
Video streaming by Ustream Hot 97’s Summer Jam XX line up is being announced live right now! DJ Enuff is hosting the announcement and it’s going down at the Adam Clayton Powell State Office buidling in Harlem. Still here, check out the Road To Summer Jam Episode No. 2 below.
Beyoncé fans near and far are impatiently waiting for their opportunity to salivate over the songstress’s Super Bowl performance this Sunday. But more importantly, we should keep in mind that her performance is part of a deal that could forever change how Pop stars and major global brands interact. The Shadow League examined Bey’s partnerships with Pepsi and […]
It appears that Beyoncé’s hiatus from music and the general spotlight is over, this after inking a reported $50 million deal with soft drink beverage company Pepsi that was hinted at last October. According to a New York Times report, the deal just isn’t about selling sugary soda pop, but also a partnership in bringing […]