Russell Simmons’ RushCard woes have quietly faded from the public eye so now the music mogul is putting his humanitarian efforts elsewhere.
The music mogul recently reached out to yoga athletic supplier Lululeomn on behalf of PETA in attempts to keep them from using goose down feathers in their apparel.
Dear Mr. Potdevin,
Since I’m an avid yoga practitioner, lululemon athletica is one of my favorite places to shop. I was disappointed, though, to learn that some of your brand’s outerwear contains down feathers. On behalf of my friends at PETA and your many compassionate customers, I encourage lululemon to switch to cruelty-free synthetics instead.
No matter how the feathers are obtained, gentle geese are violently killed (some even have their throats slit while still fully conscious), thereby going completely against the philosophy of ahimsa that I and many other lululemon customers embrace. When there are so many cruelty-free options, such as Thinsulate, Climashield, and PrimaLoft, which are all warm, cozy, and environmentally friendly, there is simply no excuse for selling down.
Switching to synthetics also makes good business sense: A study by Nielsen found that most global online consumers are willing to pay more for products that come from socially and environmentally responsible companies, and a study by the Brookings Institution found that 89 percent of millennials want to buy from companies that support solutions to specific social issues.
Switching to animal- and eco-friendly synthetics would be a simple but important way for lululemon to help geese and show customers that it cares. Will you please make this progressive switch? Thank you for your consideration.
Lululemon has been the center of controversy in the past thanks to the company’s outspoken founder Chip Wilson, who has went on record being in favor of child labor to create the products and making fun of Japanese people’s accents.
For those who feel like Simmons, plenty of notable retailers have joined the Save The Duck crusade with clothing that favors high-tech synthetics such as Thinsulate, Climashield, PrimaLoft, or the Plumtech.