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Under Armour hit the jackpot when it landed an endorsement deal with reigning NBA MVP Steph Curry. According to projections, Chef Curry’s latest signature sneaker, the UA Curry Two, will sell more units in 2016 than models pegged to LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving. 

All those kicks are via Nike, which Curry endorsed before signing with upstart UA.

Reports Sneaker News:

Steph Curry is the king of basketball right now and his Golden State Warriors continue to dismantle their biggest competitors game after game. It’s sickening to think that he’s actually improved upon his MVP campaign a year ago, and there’s no question that a unanimous MVP voting is in the near future. But the basketball court isn’t the only realm being dominated by Steph – he’s actually crushing Nike’s big four signature gang to a pulp. Morgan Stanley projects $160 million in footwear sales in the U.S. for Steph, which is $10 million more than what’s being project for LeBron James, and more than what’s being expected from Kevin Durant, Kyrie Irving, and Kobe Bryant combined. The only man Curry is trailing in the shoe-selling business is Michael Jordan.

It’s a safe bet it’s MJ’s Retros that will keep Curry at bay, not the latest Air Jordan XXX, though.

Keep in mind that UA has a long way to go before they’re truly knocking at Nike’s door, but having Curry on your team is a godsend. Peep Morgan Stanley’s infographic below and photos of the Curry 2 in the gallery.

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Photos: Under Armour

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