Soulja Boy wasn’t playing around when he tweeted about being a $400 Millionaire. Billboard is confirming that he has entered a deal with World Poker Fund Holdings.
World Poker Fund confirmed the 5-year endorsement deal on Friday, calling Soulja Boy “one of most influential urban entertainers and artist on social media today.” The 25-year-old Atlanta native will harness his sizable social media following (15 million strong) to help promote World Poker’s gaming assets, which will soon include an “in-flight gaming” platform.
“I invest in things I understand,” Soulja Boy said. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
Soulja Boy is widely credited as being the first rapper to use the internet to effectively market and promote his music and parlay it into large profits.
He made headlines last week after signing a deal with FilmOn TV.