The Recording Academy has announced that they will start recognizing albums that are available for streaming only starting next year.
With albums like Kanye West‘s The Life Of Pablo and Chance The Rapper‘s Coloring Book making history as streaming-only albums, it was only a matter of time before the Recording Academy had to adjust and recognize.
After popular petitions and urging from Chance himself, there will now be Grammys awarded for music that is streamed online.
Per statement from Grammy.com:
The Recording Academy has completed its annual Awards review and established new amendments and key dates guiding the 59th Annual GRAMMY Awards process. Among other changes, the updates allow previously ineligible streaming-only works to be considered and limit the number of categories in which members may vote. The new guidelines go into effect immediately in the current-year Awards cycle.
This means that the 2017 Grammys will mark the first time that streaming-only recording will receive awards. Up until now, Grammys were only given for music that was sold through legitimate retail outlets through “general distribution” that the Recording Academy defined as, “sales by label to a branch or recognized independent distributor, via the internet, or mail order/retail sales for a nationally marketed product.”
The new rules expands that definition to include “applicable streaming services,” meaning services that have paid subscription models, full catalogues and on-demand streaming/limited download options. These platforms will also have to have been in existence from at least one full from the the submission deadline.