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Is Frank Ocean a master marketer, or is he trolling us all. The Odd Future singer’s official website for his long-delayed Boys Don’t Cry album now features a looped video of a warehouse and a couple of workbenches. 

The Apple Music logo in the upper right corner has fans hoping this means they’ll finally be getting some music, though.

For now it doesn’t seem to work on Chrome, but it does on Safari. The image is actually a video on loop, created by Francisco Soriano, who directed Ocean’s “Lost” video.

Stay tuned.

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