Ja Rule was once at the top of the rap game, and now he’s a cab driver? That’s the premise of a hilarious new Week Of Greatness spot from Foot Locker.
The annual event, now in its fifth year, spotlights the latest and hottest sneakers and apparel that will be available in Foot Locker via witty commercials. Besides Ja Rule, 2016’s spots also feature Carmelo Anthony having a word with some likely Internet trolls and Tom Brady letting out some pent up frustration.
From Foot Locker:
In the first spot, Brady delivers a passionate address arguing that some things are just naturally great after overhearing two men question how Foot Locker can achieve such greatness year-after-year without being “up to something.” The friends look at each other, knowing there is more to Brady’s frustrations than their questioning how “Week of Greatness” just keeps getting greater.
In Anthony’s spot, he encounters two gym-goers eager to experience Foot Locker’s “Week of Greatness.” Anthony nonchalantly replies that he’ll also try to make time to shop, and assures them he’s experienced plenty of greatness. The two men are shocked by his lack of urgency and remind Anthony that greatness is only temporary.
“Foot Locker always has hysterical spots with athletes and celebs making fun of themselves; I’m in good company,” said Anthony. “I have high expectations for myself and am very proud of my accomplishments, but it’s only healthy to laugh at yourself now and then.”
Rapper Ja Rule stars in a third spot as a ride-share driver who reminisces on his great days of the past. Ja Rule engages in a friendly conversation about Foot Locker’s fifth-annual “Week of Greatness” with the passengers; however, he’s quickly delivered a dose of reality as they ask to be dropped off at a specific location. As they leave the car, he reminds them to give him a five-star rating.
Peep the Ja Rule spot below, and Melo and Brady’s on the flip. There is also a Kids Foot Locker spot starring Kyrie Irving.
New releases including the Air Jordan 3 True Blue or the adidas NMD white reflective will drop every day during the “Week of Greatness” starting Nov. 19 at Foot Locker. Check out the full schedule right here.
Photo: Foot Locker