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The board sport industry, which includes snowboarding and skateboarding, is an $11 billion business.

Skateboards represented 60 percent of sales in 2006 according to Boarding may be dominated by white athletes like icons Sean White and Tony Hawk but African-American skateboarder Terry Kennedy wants to change that.

He is establishing himself in the sport, not only as a fierce competitor but also as a savvy businessman. So far the 25 year old athlete has a lucrative shoe deal with Supra, which markets The Supra TK Society, a clothing deal with KR3W clothiers and a new reality show on BET. And according to him, this is only the beginning.

Peep The Interview With The Tiger Woods Of Skateboarding at The Atlanta Post.  [More]