Famed record label executive L.A. Reid is leaving his post as Chairman of Epic Records.
Reid is known for co-founding LaFace Records with Kenneth “Babyface” Edmonds and discovering the likes of OutKast, TLC, Toni Braxton, Pink, Goodie Mob and more. The label was absorbed by Arista Records in 2000 and Reid became CEO. In that tenure, LaFace/Arista was credited for signing acts like T.I.
Reid would later leave to take over Island Def Jam and launch the careers of Kanye West, Rihanna, and Justin Bieber to name a few. He joined Epic in 2011 and foster more Urban talent than the pop acts he was known for acquiring. Among his most recent signings were 21 Savage and Tink, both of whom admitted they only signed to Epic because L.A. Reid was Black.
Reid is considered an OG in the game, meaning that he has plenty of wisdom, but also likes to do things the “old” way which involves spending a lot of money. Something that is pretty scarce in an industry where much of the content is consumed online and can be produced inexpensively.
No news on if Reid plans on taking a break or will immediately be moving on to a new position. History tells us that he will be making a huge announcement sooner than later.