In case you haven’t noticed, adidas has been quietly taking over the sneaker market (notice them retro Jordans STILL on the shelves?) and they continuing to make the moves that helped them become a hot commodity. The three stripes recently debuted their new pre-game anthem “Heart of A Lion” courtesy of Von Miller, Mike WILL Made-It & West Coast rapper YG.
The song coincides with the release of the brand’s new Z.N.E. Pulse Collection which is inspired by that heart racing feeling athletes get in anticipation of the big game.
“I’ve always been a fan of adidas and how they create, and they’ve been a fan of my work, so we came together with Von Miller to create something,” said Mike WiLLMade-It via a press release. “It’s really all about Von Miller working out – they recorded his heartbeat and asked if we could do something with that… so I took the approach of finding a tempo from his BPM and built from there. Finding something new and fresh and different, like I always do when I go in the studio and work.”
Check out some of the collection below and on the flip, as well as the music video, below and keep an eye out for the joints at select retailers.