Stephen Curry, who proudly reps for the Under Armour brand as its top ambassador, took umbrage at his Golden State Warriors teammate Kevin Durant shading the sneakers by saying nobody wants to rock them. Chef Curry lightly clapped back at KD’s sneaker slander but says it’s not going to be an issue in the team’s locker room.
The Charlotte Observer exclusively reports:
Stephen Curry felt strongly enough about Golden State teammate Kevin Durant’s recent swipe at the Under Armour basketball shoes Curry endorses that the two have since “had a conversation about it,” Curry said.
In our exclusive interview before the Carolina Panthers’ 23-3 victory over the San Francisco 49ers on Sunday, Curry said he believed Durant’s recent statement about Under Armour did not “ring true at all.” But the two-time NBA Most Valuable Player also said that he and Durant cleared the air within the past two weeks about their competing shoe companies, and added that they would not let the issue affect the 2017-18 season.
“This is nothing that is going to put a wrench in the locker room,” Curry told me.
Last month on The Bill Simmons Podcast, Durant quipped, “nobody wants to play in Under Armours,” which naturally set off a firestorm of chatter that the superstars had deeper issues. Durant, who is currently signed to Nike as Curry formerly was, might have been playing the role of company man during his comment but Curry wasn’t backing down.
“Where we were four years ago, and where we are now – you can’t tell me nobody wants to wear our shoes,” Curry said in a portion of the piece. “I know for a fact that they do.”
As it stands, Curry has helped Under Armour remain a major player in the sports apparel business, with his name recognition bringing in untold revenue highs. Carolina Panther quarterback Cam Newtown, US Open champion Sloane Stephens, and A$AP Rocky are part of the Baltimore company’s growing roster.
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