A recent poll has confirmed what the streets have been saying for a while now, Under Armour sneakers are fake lit.
According to a survey conducted by Wells Fargo, UA sneakers are no longer perceived as cool. The study which polled young male consumers revealed that only 27% of the participants perceived the brand highly. This score shows a significant lag behind adidas (70%) and Nike (81%). Even more alarming was the data that came back about purchasing habits.
A whopping 33% of the respondents said they were less likely to buy their shoes while only 17% said the likelihood of them copping a pair had increased. The poor performance landed Under Amour last on the list of footwear brands.
The news should not come to anyone as a surprise since the apparel company has been struggling financially all of 2017. In January CEO Kevin Plank announced that their revenue was slowing causing their stocks to plunge.
To add sea salt to the wound, Twitter creeper Kevin Durant threw them all the way under the bus when he said “nobody wants to play in Under Armours” when discussing why high school athletes choose Nike contracted colleges. KD‘s commentary also caused their stock to take a noticeable hit.
Recently, Under Armour announced a partnership with A$AP Rocky that will allow him to design lifestyle products under the UA flag. Additionally, they are reevaluating the Steph Curry shoe line which hasn’t had a notable release in some time.